Becoming a Brand in Online

Web Journal
2 min readSep 9, 2021

A few years ago it was just big corporations that had established brands and dedicated followers. These companies spent years building repeat customers who became raving fans. The interesting thing is that everyone is familiar with these brands, many are household names and each generation is raised using these companies products.

Now with the internet and easy access to global networks and communications average people like you and me can start and create our own brand around the things we love and are passionate about. Today if you are an individual on the internet you know that to connect with people you must have a social media profile.

Butterfly Flower

It is by this social media networking site that you are able to build relationships with other people in your industry for work, play and business. Interestingly there are experts who specialize in helping small business owners and entrepreneurs with the tools and information for branding themselves on the web.

Many people have experience and can take that knowledge and use it to help others. It is these learning opportunities that is growing and expanding into the independent business owner who wants to make a difference.

The big trend in the online marketplace is to learn how to become a brand and to become a industry influencer. Attracting and audience of readers, subscribers, followers, tribe, network to help with selling products with recommendations.

Social media has created careers, lifestyles and is bringing the world together. People can share their opinion, experiences and thoughts in groups, also it is possible for local residences to come together and form partnerships. Now more than ever with economic uncertainty families are coming together to help each other with building a brand of influence.

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